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The technology that drives marketing relevance

In our socially-connected world, marketers can easily be overwhelmed by needing to personalize multiple consumer interactions across sales, marketing and service departments. But the challenge is worth...

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Some thoughts on real-time marketing

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then...

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What factors are going to make future CMOs successful?

In a recent interview,  Wilson Raj, Global Customer Intelligence Director for SAS, and Argyle Executive Forum Content Associate Lily Robertson discussed effective marketing strategies and how the role...

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